Privacy policy

Last updated: February 23, 2026

About this privacy policy

Eltrendio operates this website and store, together with its related information, content, features, tools, products and services, collectively referred to as the “Services”. Shopify powers our store and enables us to provide these Services.

This Privacy Policy explains how we collect, use and disclose your personal information when you browse or use the Services, make a purchase or another transaction, or communicate with us.

If this Privacy Policy conflicts with our Terms of Service, this policy takes precedence for matters concerning the collection, processing and disclosure of your personal information.

Please read this policy carefully. By accessing or using the Services, you acknowledge that you have read it and understand how your information is handled as described below.

Personal information we collect

Personal information means information that identifies you or another person, or that can reasonably be linked to an individual. It does not include anonymous or de-identified information that cannot identify or reasonably be linked to someone.

Depending on how you use the Services, where you live and what applicable law permits or requires, we may collect or process the following information, including inferences drawn from it:

• Contact details: Your name, address, billing and shipping addresses, telephone number and email address.
• Financial information: Credit card, debit card and financial account numbers; payment card and account information; transaction details; payment method; payment confirmation; and other payment details.
• Account information: Your username, password, security questions, preferences and settings.
• Transaction information: Items you view, add to your cart or wishlist, purchase, return, exchange or cancel, together with your previous transactions.
• Communications: Information you provide when contacting us, including customer support enquiries.
• Device information: Details about your device, browser or network connection, including your IP address and other unique identifiers.
• Usage information: Details about how and when you interact with or navigate the Services.

Where we obtain personal information

We may collect information from the following sources:

• From you directly: When you create an account, visit or use the Services, contact us or otherwise provide personal information.
• Automatically: Through your device when you use our products or services or visit our websites, including through cookies and similar technologies.
• From service providers: When they provide technology or collect and process information on our behalf.
• From partners and other third parties.

How we use your information

The purposes for which we use personal information depend on your interactions with us and the Services you use.

Providing and improving the Services

We use personal information to fulfil our contract with you and operate, personalise and improve the Services. This includes:

• Processing payments, purchases, returns, exchanges and other transactions.
• Fulfilling orders, arranging shipping and facilitating returns and exchanges.
• Creating, maintaining and managing your account, and sending account notifications.
• Remembering your preferences and the items that interest you.
• Enabling you to post reviews.
• Personalising your shopping experience, including recommending products related to your purchases.

Marketing and advertising

We use personal information to send marketing, advertising and promotional communications by email, text message or postal mail. We also use it to display advertisements for products or services on our Services and other websites.

These communications and advertisements may be based on your activity, including previous purchases and items you have added to your cart.

Security and fraud prevention

We use personal information to authenticate accounts, support secure shopping and payments, protect public safety and secure our Services. This includes detecting, investigating and responding to potentially fraudulent, illegal, unsafe or malicious activity.

If you create an account, you are responsible for protecting your login credentials. We strongly recommend that you do not share your username, password or other access details with anyone.

Customer communications

We use your information to answer enquiries, provide customer support, deliver effective services and maintain our business relationship with you.

Legal purposes

We may use personal information to comply with applicable law and respond to valid legal processes, including requests from government agencies or law enforcement. We may also use it to investigate or participate in civil discovery, potential or ongoing litigation and other adversarial legal proceedings, or to enforce our terms and policies and investigate possible violations.

When we disclose personal information

We may disclose personal information to third parties for legitimate purposes covered by this policy, including:

• Service providers: Shopify, vendors and other parties that provide services on our behalf, such as IT management, payment processing, analytics, customer support, cloud storage, order fulfilment and shipping.
• Business and marketing partners: Partners that provide marketing services and advertising. For example, we use Shopify to support personalised advertising through third-party services, based on your online activity across different merchants and websites. These partners handle information under their own privacy notices. Depending on where you live, you may have the right to instruct us not to share your information for targeted advertising and marketing based on that activity.
• At your direction or with your consent: When you request, direct or consent to disclosure, including for product delivery or through social media widgets and login integrations.
• Affiliated businesses: Our affiliates and other entities within our corporate group.
• Business transactions and legal matters: In connection with a merger, bankruptcy or another business transaction; to meet legal obligations, including subpoenas, search warrants and similar requests; to enforce applicable terms or policies; or to protect the Services and our rights, users or others.

Our relationship with Shopify

Shopify hosts the Services and collects and processes personal information about your access to and use of them to provide and improve your experience.

Information submitted through the Services is transmitted to and shared with Shopify and third parties that may be located outside your country of residence, for the purpose of providing and improving the Services.

We also use certain enhanced Shopify features to help protect, grow and improve our business. These features incorporate information from your interactions with our store, other merchants and Shopify.

To provide these features, Shopify may use personal information collected from those interactions. In these circumstances, Shopify is responsible for processing your information and responding to requests concerning your rights over its use for these purposes.

You can learn more through the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights through the Shopify Privacy Portal.

Third-party websites and links

The Services may link to websites or online platforms operated by third parties. If you follow a link to a website that we do not own or control, review its privacy policy, security practices and terms before using it.

We do not guarantee and are not responsible for the privacy or security of these websites, or the accuracy, completeness or reliability of their content.

Information shared in public or semi-public spaces, including third-party social networking platforms, may be visible to other users of our Services or those platforms. Its use by us or a third party may not be restricted.

Unless otherwise stated on the Services, including a link does not itself mean that we endorse the platform, its content, its owners or its operators.

Children’s information

The Services are not intended for children. We do not knowingly collect personal information about anyone below the age of majority in their jurisdiction.

If you are a parent or guardian and believe your child has provided personal information to us, contact us using the details below to request its deletion.

As of the effective date of this policy, we have no actual knowledge that we “sell” or “share” personal information belonging to individuals under 16, as those terms are defined by applicable law.

Information security

No security measure is completely secure or impenetrable, and we cannot guarantee perfect security. Information sent to us may also be insecure while in transit.

We recommend that you avoid using unsecured communication channels to send sensitive or confidential information.

How long we retain information

Retention periods depend on why the information is needed. Relevant factors include maintaining your account, providing the Services, meeting legal obligations, resolving disputes and enforcing applicable contracts or policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute: they may apply only in certain circumstances, and we may decline a request where the law permits.

• Access: Request access to the personal information we hold about you.
• Deletion: Request that we delete your personal information.
• Correction: Request corrections to inaccurate personal information.
• Portability: Receive a copy of your personal information and request its transfer to a third party, subject to applicable circumstances and exceptions.
• Communication preferences: Unsubscribe from promotional emails at any time using the unsubscribe option in our emails. We may still send non-promotional messages, such as account and order updates.

Additional rights in the UK and EEA

If you live in the United Kingdom or European Economic Area, you may also have the following rights, subject to local legal exceptions and limitations:

• Objection and restriction: Ask us to stop or restrict the processing of your personal information for certain purposes.
• Withdrawal of consent: Withdraw consent where our processing relies on it. Withdrawal does not affect the lawfulness of processing carried out before you withdrew consent.

Exercising your rights

You can exercise applicable rights through the options indicated on the Services or by contacting us using the details below. Information about rights relating to data processed by Shopify is also available through the Shopify Privacy Portal.

We will not discriminate against you for exercising your rights. Where permitted or required by law, we may need to verify your identity before processing a request.

You may appoint an authorised agent to submit requests on your behalf in accordance with applicable law. We will require proof that the agent has your authorisation and may also ask you to verify your identity directly with us.

We will respond within the time required by applicable law.

Privacy complaints

If you have a complaint about how we process your personal information, contact us using the details below.

Depending on where you live, you may be entitled to appeal our decision by contacting us or to submit a complaint to your local data protection authority. A list of supervisory authorities in the EEA is available on the European Data Protection Board website.

International transfers

We may transfer, store and process your personal information outside your country of residence.

When transferring information outside the EEA or the United Kingdom, we rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the destination country has been recognised as providing an adequate level of protection.

Updates to this policy

We may revise this Privacy Policy to reflect changes to our practices or for operational, legal or regulatory reasons.

When we make changes, we will publish the revised policy on this website, update the “Last updated” date and provide any notice required by applicable law.

Contact details

Company name: Eltrendio
Address: 20 Kwei Tei St Hong Kong, New Territories
Email: info@eltrendio.co

Customer service hours

• Monday–Friday: 5:00–17:00 GMT.
• Saturday–Sunday: 8:00–15:00 GMT.

We aim to reply within 24 hours.